June & July 2025 Launch Notes

In the beginning of July we released a full suite of AI powered off-site communication channels - Phone, SMS, and Email. These channels build on our powerful website individualization tools to empower you to deliver 1:1 communication to prospective students on the channel they want, and at the times they want to engage. Dive into highlights below to see whats new.

AI Phone and SMS Assistant

• Request Driven Interactions - Students can now request a phone call or sms conversation with your school's AI Phone Agent directly from your website. The agent has access to both your school's entire website knowledge base as well as the student's full profile to curate relevant answer's based on their interaction history, student's profile, and current enrollment status. Your Phone/SMS Assistant is available to engage with student's even when your office is closed.

• Human Hand-offs - Add up to eight university phone numbers for call hand-offs to your staff when a human touch is required.

• Phone and SMS Agent Integration - Your Phone Agent can text students with conversation recaps, important website URL's relevant to the conversation, or when the student simply wants to continue the conversation over SMS.

• Fully Configurable Agent - Customize your agent to fit your institution. Name your agent, pick your voice, build custom pronunciation libraries and greetings.

• Integrated with Slate and Salesforce - Send all conversation interactions, summaries, transcripts, and/or recordings directly to Slate and Salesforce

• Context Awareness - Every previous conversation and interaction can recalled and referenced by your phone and sms assistant during the student's next interaction. Student's can pick up conversations right where they left off.

Behaviorally Triggered AI Emails

Leverage active and passive behaviors from students to send them individualized and timely emails. These emails are not one size fits all - each email is generated for each student with custom content recommendations.

• Send from your CRM: Leverage your existing email tools to deliver individualized emails. Halda integrates with Slate and Salesforce to send behaviorally triggered email.

• Trigger emails based on:

  • AI Form Submission: Select which forms trigger an email drive student's back to the website to engage with additional content recommendations

  • AI Searches: Acknowledge the types of questions student's are asking and recommend additional questions that student's like them are also asking on the website.

  • Website Page Views: The pages student's view are a powerful indicators of interests and intent. Leverage this to send curated content based on the types of content they are interacting with on your website.

  • Inactivity: Provide a reengagement nudge to students who have not been back to your website. Set the window of time and let Halda drive reengagement.