Updating Account Branding

General Account Branding

1. Accessing the Branding Page

• Click on the hamburger menu (three bars) at the top right of your Halda dashboard.
  
  
• Select the "Branding" tab to open your global branding settings.
  
  

2. Setting the AI Form Hero Logo

• Upload a logo that will appear on your AI forms.
  
  
• Recommended dimensions: 200px by 50px (4:1 aspect ratio), PNG preferred for transparency.
  
  
• This logo should have a transparent background and a lighter color scheme to stand out on darker backgrounds.
  
  

3. Adjusting Colors and Fonts

• Heading and Subheading Colors: Set these to match your brand, often white (hex #FFFFFF) if your billboard background is dark.
  
  
• Billboard Background Color: Choose a primary school color, preferably a darker shade that contrasts well with white text.
  
  
• Heading and Subheading Fonts: By default, these are set to Helvetica Neue. You can upload custom fonts (TTF, OTF, WOFF) in the Custom Fonts section.
  
  

4. Text and Button Settings

• Button Color: Use a primary or secondary school color for buttons.
  
  
• Button Text Color: Typically set to white for readability.
  
  
• Paragraph Font Color: Default is Arial, but you can change this or upload a custom font.
  
  

5. Saving Changes

• Always click "Save" at the bottom right to apply your global branding changes.
  
  

AI Hub Branding

1. Accessing the AI Hub Configuration

• In the left navigation menu, under AI Enrollment Marketer, select "AI Hub."
  
  
• Click on the "Branding" tab at the top of the AI Hub configuration page.
  
  

2. Setting the AI Hub Logo

• Upload a logo suited for a light background (nearly white). This ensures visibility on the AI Hub interface.
  
  

3. Configuring AI Hub Colors

• CTA Background and Text Colors: Adjust the call-to-action button colors.
  
  
• Suggested Search Text Color: Set the color of placeholder text within the AI Hub.
  
  
• Questions Background Color: Configure the background color for question elements in the AI Hub.
  
  

4. Choosing the Medallion Launcher Style

• Select between the Bottom-Right Launcher (with cards) or the Center Launcher (with personalized text). Both are equally effective, so choose based on your design preference.
  
  
• Medallion Background and Icon Color: Customize the medallion’s appearance. By default, the icon is a graduation cap, but you can change it to an AI sparkles icon or another symbol that fits your branding.
  
  

5. Previewing and Saving AI Hub Settings

• Use the live preview at the top of the AI Hub branding page to see changes in real time.
  
  
• Once satisfied, click "Save" to apply the branding changes.
  
  

AI-Generated Email Style Guide

1. Configuring the Email Style Guide

• In the hamburger menu, go to AI Knowledge Base > Email Style Guide.
  
  
• Here, you can upload example emails that reflect your preferred tone and style. This helps the AI generate emails that match your institution’s voice.
  
  

2. Setting Brand Voice and Tone

• Under the Configuration tab in the AI Knowledge Base, define your brand's essence, personality, and tone. For example, you can choose a formal, friendly, or even a playful tone depending on your school’s branding.
  
  
• You can also add messaging examples or special vocabulary that the AI should use. For instance, if you have a unique mascot or theme, you can incorporate that into the responses.
  
  

3. Personalizing AI Email Responses

• You can insert AI-generated variables into emails using double brackets, like [[recipient name]] or [[insert personalized message]].
  
  
• This ensures that each email is tailored to the recipient based on the information you’ve set up.
  
  

Final Notes

• Always Save Your Changes: After adjusting any branding settings, make sure to click “Save” so that all changes are applied to your forms and AI Hub.
• Review Previews: Use the live preview features to make sure your branding looks exactly how you want it before finalizing.